Florida: State Investigates Campaign to Provide Superhero Capes to Jobless People

April 19th, 2011

State labor officials asked their inspector general Monday to investigate why a Central Florida agency wants to spend public money to furnish the unemployed with capes.

Dubbed the “Cape-A-Bility Challenge,” a $73,000 public-relations campaign by Workforce Central Florida features a cartoon character named “Dr. Evil Unemployment” and includes handing out about 6,000 red superhero capes to jobless Central Floridians.

The campaign, revealed Saturday in a report in the Orlando Sentinel, was met with derision by many unemployed who questioned spending more than $14,200 on capes and $2,300 on foam cutouts of “Dr. Evil Unemployment.” They said the campaign’s tone risked minimizing the severity of the region’s labor problems.